New and improved Charcoal Keratin Shampoo is formulated for ultimate pet cleansing without irritation — leaving skin stronger and healthier. The special scientifically-developed formula has the perfect pH for dog and cat skin, including bamboo charcoal to absorb minerals, toxins, impurities, and other harmful substances. The unique keratin complex contains various hydrolyzed keratin & vegetable proteins to add excellent conditioning and moisture to your pet’s coat and your skin as well.